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Or, to lay it in the phrases of Churchill, comparison is a thief of joy, because the fixed use of Instagram can foster terrible perceptions about oneself the more that one compares what one is doing in one’s one profile to what others are doing. However, within the article by Cheryl Wischhover notes, social media influencers have created an industry all their own and became celebrities of their own right, which big contracts from big agencies routinely coming their way. Far from creating anxiousness, those social media…… Marketing within the Age of Digital Media: The Advantages and Disadvantages of Social Media as a Marketing ToolIntroductionDigital media has revolutionized the way through which marketing is conducted. New media has transformed the landscape of ads and displaced old media because the capacity of attaining an more and more fragmented culture Webster and Ksiazek, 2012 and targeting genuine audiences and americans. One aspect of digital media that has come beneath increasing focus in this new age of media is social media. Social media structures like Facebook, Twitter, Instagram and Snapchat have allowed individuals and businesses to company themselves in new and enjoyable ways, reach out to buyers with the click of a button, and spread messages extra and quicker than ever beforehand Kwok and Yu, 2013.